Le 17.45
NRV manages Le 17.45’s content and social media, producing food photography, reels, stories, ads and regular posts around its apéro, cheese, charcuterie and wine experience.
Content Creation · Social Media · Photo · Video · Campaign Assets — 2026
Introduction
Le 17.45 is built around a simple but powerful ritual: generous apéro boards, cheese, charcuterie, wine and the pleasure of sharing. NRV helps translate that experience into recurring content and social media communication, making the brand feel active, appetizing and easy to recognize across every digital touchpoint.
For a restaurant concept driven by atmosphere, appetite and conviviality, content has to do more than show food. It needs to create desire, make the experience feel tangible and keep the brand present in people’s daily feeds. NRV supports Le 17.45 through recurring photo and video production, reels, stories, posts, social media management and campaign assets designed for both organic visibility and paid promotion.
NRV built an ongoing content system for Le 17.45: professional food and atmosphere photography, short-form videos, reels, story assets, designed posts and regular social media publishing across Instagram and Facebook. The result is a more consistent, dynamic and commercially useful presence that supports brand awareness, engagement, bookings and paid social campaigns.
Details
- Project Name
- Le 17.45
- Timeframe
- 2026
- Client
- Le 17.45
- Role
- Content Strategy, Food Photography, Video Production, Reels, Social Media Management, Meta Ads, Campaign Assets
- Location
- Belgium / France
- Type
- Content Production, Social Media Management, Food Photography, Reels, Paid Social
Scope
- 01Brand Strategy
- 02Content Production
- 03Photo Production
- 04Video Production
- 05Social Media Content
- 06Campaign Assets
- 07Creative Direction
CONTENT PARTNERSHIP
A social-first content system for a restaurant built around sharing.
Le 17.45 is a brand made for appetite, atmosphere and togetherness. Our role was to turn that energy into recurring content: generous boards, cheese, charcuterie, wine, table moments and restaurant details shaped into photos, reels, stories and posts that keep the brand visible and desirable over time.
1
Ongoing content partnership
3
Core content formats: photos, reels and stories
2
Main social channels
1
Consistent restaurant content system
FOOD PHOTOGRAPHY
Food content designed to create appetite before the first booking.
The photography focused on the details that make Le 17.45 recognizable: loaded apéro boards, cheese textures, charcuterie, wine, hands around the table and the warm rhythm of a shared meal. Every shoot was designed to give the restaurant strong visual assets for its feed, stories, ads and daily communication.
VIDEO & REELS
Short-form videos made the restaurant experience feel immediate.
Beyond still imagery, we produced reels and short-form videos built for social media. The content captured movement, table service, product details, wine moments and the convivial atmosphere of the restaurant, creating dynamic assets that could perform across Instagram, Facebook and paid campaigns.
CONTENT FORMATS
Assets built for every channel.
For Le 17.45, the content strategy combined professional food photography, short-form video and social media management into one consistent communication system. We created images designed to make the boards, wine and table moments feel desirable, while producing reels and mobile-first story assets for Instagram, Facebook and paid campaigns. Each piece of content was planned to keep the brand active between posts, support Meta ads and maintain a recognizable visual rhythm across food, wine, people and atmosphere.
Le 17.45
Story mockup for Le 17.45. Slide 1 of 4: Instagram Story 1745
Le 17.45
Story mockup for Le 17.45. Slide 1 of 4: Le 17.45 video 5
SOCIAL MEDIA MANAGEMENT
The content became a regular, managed social presence.
NRV managed Le 17.45’s social media communication across Instagram and Facebook, transforming each shoot into posts, stories, reels and campaign assets. From planning to publishing, the goal was to maintain a consistent rhythm, keep the brand active in the feed and make every touchpoint feel aligned with the restaurant’s generous apéro universe.
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The goal was to make the apéro experience visible, desirable and consistent across every social touchpoint.
NRV Agency
