IBÙ Experience
NRV designed and built the website for IBÙ Experience, set up its booking flow, and produced photo and video content for its first vineyard destination.
Web Design · Web Development · Content Creation · Photo · Video · UX/UI · SEO — 2025
Introduction
IBÙ Experience creates refined escapes in exceptional Belgian domains, from vineyards to castles and private estates. NRV designed and built the brand’s digital experience, connected the booking journey through Lodgify, and produced the photo and video content for its first destination at Domaine de Méhaignoul.
For the launch of its first destination, IBÙ needed a digital presence that could translate the atmosphere of the experience: premium tiny houses placed in a vineyard estate, with nature, local gastronomy, wellness and slow living at the center. The website had to feel immersive and elegant while making the booking flow simple and reliable.
The project delivered a complete digital foundation for IBÙ Experience: a premium website, a structured booking experience, a destination film, and a visual content library for the website, commercial offers and ongoing communication. The result gives the brand a clear, refined and conversion-ready presence from launch.
Details
- Project Name
- IBÙ Experience
- Timeframe
- 2025
- Client
- IBÙ Experience
- Role
- Web Design, Web Development, Booking Setup, Photo & Video Production
- Location
- Belgium
- Type
- Website, Booking Experience, Photo & Video Production
Scope
- 01Web Design
- 02Web Development
- 03UX/UI
- 04Content Production
- 05Photo Production
- 06Video Production
- 07SEO
Digital Experience
We designed a refined website for a hospitality concept built around exceptional places.
The website had to translate the feeling of IBÙ before the visitor ever arrived: calm, premium, natural and immersive. We structured the experience around clear storytelling, strong visual rhythm and a booking journey designed to move from inspiration to reservation without friction.
Booking flow
We connected the experience to a simple reservation journey.
Beyond the visual design, the platform needed to support real bookings. We helped structure the reservation flow through Lodgify so visitors could move from discovery to availability and booking with a clear, reliable path.
Destination Film
We captured the first domain as a cinematic experience.
At Domaine de Méhaignoul, the goal was to create more than a property video. The film presents the atmosphere of the vineyard, the intimacy of the tiny houses, and the feeling of a stay built around nature, wellness and slowing down.
Photo Production
A visual library built for the launch.
We created a curated set of images to support the website, the accommodation offers and the launch communication of IBÙ Experience. The shoot captured the domain, the cocons, the wellness details, the surrounding nature and the atmosphere of the stay turning the location into a complete visual story.
Photo Production
We produced the visual assets needed to launch the destination.
The photo production was created for the website, commercial offers and brand communication. Each image was designed to make the experience tangible: the landscape, the comfort of the cocons, the wellness details and the premium hospitality feeling.
