Aliasing x Pardessus 19
NRV created and animated AI-generated visual worlds for three luxury fashion brands, displayed on giant screens during a Zurich fashion show.
AI · Content Creation · Video · Event Coverage · Campaign Assets · Branding — 2024
Introduction
Aliasing explored how generative AI could become part of a luxury fashion show experience. In collaboration with a Swiss agency, NRV created distinct AI-generated visual directions for Pardessus 19, Pignatelli and Jean-Luc Amsler, then animated the images into cinematic screen content displayed during the Zurich runway show.
The project required more than producing beautiful AI images. Each brand had its own identity, atmosphere and visual codes. The challenge was to generate imagery that felt aligned with each fashion house, refine the direction until it felt premium, and then transform those still visuals into moving content suitable for large-scale screens during a live event.
NRV delivered a set of brand-specific AI visual worlds and animated assets for the fashion show. The visuals were displayed on giant screens during the event, creating an immersive layer around the runway and giving each brand a distinct cinematic presence within the show.
Details
- Project Name
- Aliasing x Pardessus 19
- Timeframe
- 2024
- Client
- Swiss agency / luxury fashion brands
- Role
- AI Art Direction, Generative Image Creation, Visual Research, Motion Design, Fashion Show Screen Content
- Location
- Zurich, Switzerland
- Type
- AI Art Direction, Generative Visuals, Motion Design, Fashion Show Content
Scope
- 01AI Creation
- 02Creative Direction
- 03Photo Production
- 04Video Production
- 05Event Coverage
- 06Campaign Assets
- 07Brand Design
3
Luxury brands
1
Zurich fashion show
3
AI visual directions
1
Giant screen experience
PAR-DESSUS 19
A visual direction shaped around attitude, texture and modern elegance.
For Par-dessus 19, the AI direction focused on creating a world that felt refined, contemporary and editorial. The generated images explored clothing, posture, material, atmosphere and cinematic composition, building a visual language that could support the brand’s presence on screen while staying aligned with its fashion identity.
AI ARTWORKS
A chrome-built visual world for Par-dessus 19.
For Par-dessus 19, we developed a series of AI-generated artworks built around chrome textures, sharp beauty imagery and futuristic fashion codes. The direction mixed metallic surfaces, sculptural details and warrior-like silhouettes to create a visual universe that felt both editorial and otherworldly. Each image was then prepared and animated to become part of the brand’s screen content for the fashion show.
DIGITAL AESTHETIC
A sharper, more synthetic visual world shaped by cyberpunk codes.
For this series, the visual direction moved toward a more cyberpunk-inspired territory. We generated portraits and compositions that combined futuristic styling, sharp silhouettes, glitch effects and a controlled sense of digital chaos. The result was a body of work that felt both aesthetically refined and technologically charged, then extended through animation for large-format display during the show.
FASHION DIRECTION
A more couture-driven direction shaped by silhouette, styling and visual impact.
This direction moved closer to a high-fashion editorial language. Through AI-generated imagery, we developed a series of striking visuals centered on sculptural silhouettes, metallic textures, bold styling and a confident sense of presence. The goal was to create a world that felt luxurious, fashion-forward and visually distinctive, while giving the brand a strong set of animated assets for on-screen diffusion during the show.
LIVE SHOW EXPERIENCE
Zurich fashion show aftermovie
The final animated artworks were displayed on two large screens during the fashion show, turning the AI-generated visuals into a live scenographic layer. Instead of existing only as digital experiments, the pieces became part of the runway atmosphere surrounding the collections with motion, texture and a more immersive visual presence.
