Sector one
We led the rebranding and content direction for Sector One, Belgium’s leading esports organization, creating a sharper visual identity across jerseys, merchandise, social media, announcements, photography, and fan-focused content.
Branding · Content Creation · Photo · Video · Social Media · Campaign Assets — 2024
Introduction
Sector One is one of Belgium’s leading esports organizations, with a strong presence across the Benelux competitive scene. NRV led the creative direction behind their rebrand, shaping a visual system that could live across jerseys, merchandise, social media, roster announcements, match-day assets, photography, and fan-driven content.
Sector One needed a stronger and more cohesive brand presence across every touchpoint. As an esports organization, the brand had to work both as a competitive team identity and as a content-driven entertainment platform for fans, players, partners, and the wider gaming community.
The project gave Sector One a more unified and recognizable visual language across digital and physical assets. From team jerseys and merchandise to social content, announcements, behind-the-scenes visuals, and YouTube formats, the rebrand helped strengthen the organization’s presence and community engagement.
Details
- Project Name
- Sector one
- Timeframe
- 2024
- Client
- Sector One
- Role
- Branding, Creative Direction, Social Content, Merchandise Design
- Location
- Brussels
- Type
- Branding, Creative Direction, Content Strategy
Scope
- 01Brand Strategy
- 02Brand Design
- 03Creative Direction
- 04Content Production
- 05Photo Production
- 06Video Production
- 07Social Media Content
- 08Campaign Assets
Visual identity in motion
A flexible brand system built for competitive esports, social media, merchandise, and fan engagement.
Brand Direction
We shaped a sharper identity for Belgium’s leading esports organization.
The rebrand was designed to make Sector One feel more consistent, recognizable, and ready to scale across every touchpoint. From digital assets to physical merchandise, the objective was to build a visual language that could support both the competitive side of the team and the entertainment-driven nature of esports culture.
