Sector one
We led the rebranding and content direction for Sector One, Belgium’s leading esports organization, creating a sharper visual identity across jerseys, merchandise, social media, announcements, photography, and fan-focused content.
Branding · Content Creation · Photo · Video · Social Media · Campaign Assets — 2024
Introduction
Sector One is one of Belgium’s leading esports organizations, with a strong presence across the Benelux competitive scene. NRV led the creative direction behind their rebrand, shaping a visual system that could live across jerseys, merchandise, social media, roster announcements, match-day assets, photography, and fan-driven content.
Sector One needed a stronger and more cohesive brand presence across every touchpoint. As an esports organization, the brand had to work both as a competitive team identity and as a content-driven entertainment platform for fans, players, partners, and the wider gaming community.
The project gave Sector One a more unified and recognizable visual language across digital and physical assets. From team jerseys and merchandise to social content, announcements, behind-the-scenes visuals, and YouTube formats, the rebrand helped strengthen the organization’s presence and community engagement.
Details
- Project Name
- Sector one
- Timeframe
- 2024
- Client
- Sector One
- Role
- Branding, Creative Direction, Social Content, Merchandise Design
- Location
- Brussels
- Type
- Branding, Creative Direction, Content Strategy
Scope
- 01Brand Strategy
- 02Brand Design
- 03Creative Direction
- 04Content Production
- 05Photo Production
- 06Video Production
- 07Social Media Content
- 08Campaign Assets
MERCHANDISE SYSTEM
We turned the team identity into something fans could wear.
The jersey system was designed to extend Sector One’s identity beyond the screen. From the official esports jerseys to a fan-focused t-shirt collection, every piece was created to make the club more visible, strengthen community engagement, and give sponsors a stronger physical presence across matches, events, content and everyday support.
TEAM ANNOUNCEMENT
We turned a roster reveal into a full social campaign.
For Sector One’s Valorant roster announcement, we created a complete visual and content system around the team reveal. From the photo shoot and announcement video to gameday posters, result visuals and social media assets, every piece was designed to build hype, introduce the players with impact and give the community more than a simple lineup announcement.
SEASON ART DIRECTION
Belgium entered the league through a portal.
For Sector One’s Valorant season in VRL France, we created a full matchday visual direction around one idea: Belgium arriving in France through a portal. The players were photographed, cut, composed and integrated into a cinematic graphic system used across game day posters, match announcements and social media assets giving every fixture its own sense of impact, rivalry and anticipation.
SPONSOR CONTENT
Sponsor visibility became part of the content strategy.
Alongside team campaigns and matchday assets, we regularly produced dedicated content for Sector One’s partners. For sponsors like Red Bull, this meant creating photo shoots and social assets that felt native to the club’s universe while giving the brand a visible, premium and credible place inside the esports community.
